serps

Search engine rankings are the bread and butter of every webmaster in the world. Unless we are found in search engines, most likely traffic is non existent. Of course, we could have a word of mouth site hoping this will continue to bring traffic, but in reality it is the snippets of your site showing in the SERPS that will get you found.

What many don’t know is they can actually control these snippets to a certain degree. A site display in Google is like a map. Showing all kinds of information, it is helpful to us as webmasters to know what they mean and how and whether we can influence them.