With the September school holidays just around the corner, parents up and down the country are seeking out fun and creative ways to keep the kids occupied.
Enter BCF. This month, the acclaimed retailer has teamed up with BBC Studios to launch a limited-edition Bluey collection of outdoor camping, watersports gear and apparel, that is perfectly timed for the upcoming break.
Recent research highlights a shift in childhood habits, with modern children spending up to 50 per cent less time outdoors compared to previous generations.
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The Bluey x BCF collection, designed in collaboration with Ludo Studio, provides families with fun, accessible ways to head outside and enjoy time together, reinforcing the value of physical activity and creative play.
Designed to turn everyday outdoor spaces into play spaces, the limited-edition collection features over 30 items with prices starting from just $14.99.
This makes it affordable for school holiday fun or getting a jump on early Christmas gifting.
Highlights include the Bluey Kids Camp Chair with Sunshade ($49.99), or the Hooded Kids Sleeping Bag ($59.99).
Less of a camper and more of a beach family? The 84cm Bodyboard ($29.99) or 4.2m Aqua Slide ($39.99) will keep the action going all day for so much fun in the sun.
There are even sandals, lunchboxes and drink bottles that the kids will love.
“Whether it’s pitching a tent in the backyard or spending a sunny afternoon at the beach, our Bluey x BCF collection reminds us how simple it can be to connect through play,” says Luke Feddema, Head of Marketing at BCF.
“We wanted to create a collection that makes it easy for families to get outdoors, and create BCF’ing Fun together these holidays.”
Sharon Wilson, Director of Brands & Licensing, BBC Studios ANZ, adds: “Bluey has become a beloved part of family life by championing imagination, play and shared family moments.
“This partnership with BCF extends those values by giving families new ways to bring the spirit of Bluey into their outdoor experiences.
“We’re delighted to collaborate on a collection that encourages connection and outdoor fun at a time when families are looking to make the most of the school holidays.”
The entire range is available to shop in-store and online from today (14 September), with meet and greets available per store. For more information, head to the BCF website here now.
